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Research papers

Circumventing babel

This paper outlines some of the problems which can be experienced in co-ordinating, analysing and interpreting international qualitative data. Our thesis is that good research and actionable recommendations cannot be achieved without a full...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: Anne Ward
June 15, 1988
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Citation

Ward, A. (1988a, June 15). Circumventing babel . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/circumventing-babel-